Digital marketing case study: Glass & Mirror Solutions

We really squeezed every penny of value out of a business improvement grant for our client

How much value could you squeeze out of a business improvement grant? How does a comprehensive brand identity, two new SEO-friendly websites, an in-depth social media marketing strategy, print brochure, leaflets, content writing and ongoing social media support sound?

When Graeme Hawes first applied for business improvement funding for his Durham-based company, he had no idea just how beneficial it would turn out to be.

Founded in 2019, Glass & Mirror Solutions is a Durham-based company that designs, supplies and installs custom glass products, including the likes of glass partitions, glass balustrades, floors and mirrors, for both the commercial and domestic market.

When Stick originally met with Graeme back in February 2020 about plans to grow his business, we put together a plan for exactly what he would need.

A new SEO-friendly website, a comprehensive social media marketing strategy to get his company’s name out there and a print brochure to share with clients to use when engaging with new and existing customers.

With our support, Graeme applied for a business improvement grant from the North East Business Support Fund and was quickly able to secure the maximum grant.

The project began in early March, and Stick started work on the new website, social media strategy and content straight away. Then, three weeks later, the country was declared “in lockdown”, with businesses of all shapes and sizes forced to shut their doors and pause trading.

You can read more about how we worked with Graeme to adapt and expand his digital marketing project beyond all our initial expectations here.

If your Durham business is in need of some digital marketing TLC, a grant from NBSL could pay for up to 40% of the project.

Get in touch with Stick Marketing to find out more, or read about NBSL's grant funding for County Durham businesses here.