Small business looking to grow your impact online?
We have started a (non exhaustive!) digital marketing to do list for you. Get in touch if you'd like a tailor made digital marketing plan with support in place to help you achieve your goals and dreams this year and beyond.
Don't just stand there - DO SOMETHING!
What can you do to improve your digital marketing today?
Start with the basics - it may sound simple but identifying your audience, addressing their needs, then defining your goals and aligning the two, is a critical and often overlooked exercise.
Once you know your goals you can develop a strategy, content map and workflow to allow you to begin working towards achieving your goals.
Next ensure your website foundation is in place, with good content that answers your audiences questions, needs and problems. Create engaging content on your website that is easy for people to share.
Once you have a good foundation and clear direction, you are ready to start creating, publishing and amplifying your engaging content.
What will be the best method for you to get your message out there?
PR? eMail marketing? Video? Social Media? Choose your channels and focus. Be consistent. Make sure your digital message is aligned with your offline communications.
Stick Marketing are here to help, we can work as part of your business on a freelance, retainer or ad hoc basis to get your marketing working for you.
Let's get started:
Identify the needs of your target audience
Define your goals
Define your strategy
Develop a content map
Plan your workflow
Audit your website - visually and statistically
Create your content
Research your channels
Amplify your content
Repeat with consistency...