Find more customers online: Post-pandemic LOCAL SEO checklist

Updated: Jul 29

So much has changed over the last two years, including the way consumers behave online. Alongside an increase in online shopping, people across the UK are choosing to shop local, making your local SEO, content and eCommerce website more important than ever.

There is no doubt that the pandemic resulted in permanent shifts in customer behaviour. Your SEO strategy and digital marketing plan need to adapt to these opportunities and there's no time like the present to get started.

Here are four things you can do to help more local customers find your business:

1. People are searching for new things - check if your SEO strategy is still relevant

People's lives have changed and therefore search engine marketing has changed. Since the pandemic, new trends are emerging - topics such as outdoor activities, local activities, making improvements to your home and garden, and taking up new hobbies have all surged in popularity online. Businesses have opportunities to provide content that will tap into these interests - try to think about your audience, think about their interests, look at what’s trending and provide valuable content they will want to engage with.

Products and services are now more readily available online, including tutorials, classes, and live shopping experiences. What can you offer that your ideal customer would be interested in?

2. People are shopping local - check your local SEO and digital marketing

Many people have chosen to support small local businesses during the pandemic and help their community. Having found it more convenient to stay local, and with local businesses adapting to offer online shopping and delivery options - it's a trend that looks set to stay.

Your local SEO strategy and making the most of your Google Business Profile are more important than ever. You need to make sure you’re showing up with all the right information your target audience is searching for online.

Do your website, social media and listings include all of your local details, opening hours, and any new services? Are your website, Google Business Profile, social media, and websites like TripAdvisor bursting with beautiful, up-to-date images and reviews? If you offer goods for collection, takeaways, deliveries, or contactless sales, keep your customers up to date.

3. Help people shop online - eCommerce website design should not be overlooked

Lockdowns and working from home shifted consumers into doing more online shopping than ever before. This is another trend set to continue as online shopping has not shown any signs of slowing down since the ending of COVID-19 restrictions.

If you haven’t already, now is the time to look at developing your eCommerce website. This will make it easier and more convenient for your local customers to buy from you. Depending on your business, it could also open up your target audience on a national scale.

Ensuring your website design is up to date, mobile optimised, and has good, fresh, relevant content is important, along with clear sales terms that are easy for the customer to understand.

4. Content marketing strategy - now is a great time to work on your content

While paid search, pay-per-click (PPC) marketing has a place, there is no better way to drive traffic to your website than a long-term organic SEO strategy. Businesses have an opportunity to create content that will engage and influence their readers, driving traffic and ultimately sales to their website.

Well-written content can generate traffic for years to come - we call this evergreen content, providing you with long-term results. While investing in PPC can provide instant short-term results, investing in good evergreen content marketing will help your business for months and years into the future.

Here at Stick Marketing agency, we can walk you through each of these steps, from an SEO strategy to a content marketing plan, through to content creation and publishing.

Drop us a line to elevate your business online.