Marketing agency in lockdown: Making the most of this time

Updated: Jun 17, 2020

What has lockdown meant for you and your business? As a busy marketing agency used to working at capacity, the sudden onset of lockdown meant our regular clients suddenly had to pause projects. Overnight work stopped. Everyone panicked – and to be honest, we did too.

It’s been, for everyone, worrying and at times a bit scary.

But out of this uncertainty, we quickly saw some clients pivot, facing this unprecedented challenge head-on with new ideas, new products and new services launched.

And it’s been our absolute pleasure to help those businesses with their digital marketing, bringing inspiring new offerings to market.

As the weeks roll into months, things are feeling more promising, in terms of digital marketing at least. There have been some great positives to come from these unimaginable circumstances.

Lockdown has been a chance for many businesses – our marketing agency included – to reflect and rebuild. An opportunity to pause and look at what’s really working, think about what you enjoy, and really consider the direction of business.

It’s too easy, when you’re busy, to let the days, weeks and months fly by without ever really looking at the route you’re on.

We understand your marketing may have slowed over the past few weeks, but we urge you – don’t stop. Now is a great time so adjust your business direction, write down your goals, and make a marketing plan, even if just something brief.

Let digital marketing help you cultivate your ‘new normal’

As a marketing agency, we’ve been helping our clients consider what their ‘new normal' is, and think about how their customers will behave going forward.

Is it likely that your business needs to offer more digitally-focussed and less face-to-face interaction? If so, is your website performing as it now needs to for your business? Do you need to expand to include an eCommerce offering?

The downtime can also be used to fix and upgrade marketing plans and identify new marketing or business goals.

We are here to help, advise and support you with changes – and offer your pointers on how to really engage your target audience.

“A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true."

Find your support crew and stay connected

There is no doubt that this is a challenging time for everyone – on both a personal and business level. But I feel incredibly grateful that thanks to the tech we have at our fingertips (despite the interruptions of the homeschool students we have acquired!), we’re still able to connect with our network.

Webinars thanks to Digital Drive, networking with Durham Business Club and regular chats with our colleagues and customers are more welcome than ever.

We would love to support you with ‘virtual’ marketing agency meet-ups, so if you are feeling inspired to embrace this opportunity, I would encourage you to reach out and join in a no-obligation Zoom call with us. Bring your own coffee and we can have a good old chat. We can talk through creative marketing plans, digital marketing opportunities, eCommerce options, website design, social media, SEO strategies, and anything else we think will work for you.

As the country starts to look towards the future, let’s book in time to look at your marketing plan, engage your customers and win new business.

For now, we leave with you our positive-thinking printable – share it with your friends, share it with your family. And if you use it, please share it with us on social media.

Now is the time to prepare, prepare, prepare for your business’s swift recovery. Our marketing agency services are competitively priced and funding support is available from NBSL, with up to 40% funding for eligible projects.

We can’t wait to see how your business grows.