Our work / Website design for small business: David Harvey Hair

David Harvey Hair

The brief

Stick Marketing understand that for a small business website design is crucial. When we were approached by a busy and highly successful hairdresser based in Newcastle, the challenge was to create a website that matched their trusted reputation, contemporary brand style and catered to their on-the-go clientele.  
 
Not only did David Harvey Hair want their website to look good – being found on Google and then offering streamlined online booking was another catalyst to having their website revamped.

The solution

Our solution focused on bespoke website design, ensuring their online presence was as polished and professional as their services. 

Our primary goal was to develop a website that was not only visually stunning but also highly functional across all devices. We carefully crafted a new, mobile-friendly design, recognising that a significant portion of their clients would be accessing the site from smartphones. 

This responsiveness ensures a seamless browsing experience, allowing clients to easily explore services, view the salon and book appointments whether they're at home or out and about. 

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Local optimisation was another critical aspect of this project. For a service-based business like a hairdresser, attracting local clientele in and around Newcastle is crucial.

We implemented content strategies to ensure the new website ranked prominently in local search results for "hairdresser Newcastle" and related terms, driving targeted traffic directly to their digital doorstep. This focus on local SEO helps the salon connect with potential clients within their Newcastle community. 

To truly capture the essence of the hairdresser's brand and showcase their exceptional work, we arranged professional photography. High-quality images of their salon, stylists in action and stunning hair transformations were integrated across the site.  

This visual storytelling element is vital in the beauty industry, allowing potential clients to see the quality and style they can expect before even stepping foot in the salon. 

The entire website design was meticulously tailored to reflect the contemporary and sophisticated style the hairdresser's brand is renowned for. From the colour palette and typography to the layout and user interface, every decision was made to resonate with their existing brand identity. This consistency ensures that the online experience is a true extension of the salon's physical environment, reinforcing brand recognition and trust. 

The result is a dynamic, user-friendly and visually captivating website design that serves as a powerful marketing tool for the Newcastle-based hairdresser. 

This comprehensive website design for a small business has not only enhanced their digital footprint but also streamlined their client booking process and reinforced their position as a leading salon in Newcastle. 

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Stick delivered

  • SEO research 
  • Copywriting 
  • Responsive website design 
  • Professional photography 

“

I would recommend Stick Marketing completely, we have been using them for a number of years to manage, build, update and optimise our David Harvey Hair website. Sarah and Bev are extremely knowledgeable, helpful, thorough and approachable, they have arranged superb photography, edited and suggested wording and educated us on SEO! They respond really quickly and their advice is invaluable. And of course they produce a top-quality job, just check out our site to see! 

Thank you Stick Marketing - we wouldn’t go anywhere else!

Martyn Henderson, David Harvey Hair

”

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