Our work / Website design and content strategy for CDDFT charity

CDDFT NHS Charity

The brief

County Durham and Darlington NHS Foundation Trust (CDDFT) Charity does incredible work supporting patients and staff across the region. However, they needed a digital presence that better reflected their impact and made it easier to connect with their community.

The charity approached Stick Marketing to help them plan and create content for their brand new website. The goal was clear. Communicating key messages effectively to stakeholders and the local community, while providing a platform that the charity’s own team could manage and grow long-term.

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The solution

Working closely with the CDDFT Charity team, we started at the very beginning by establishing a solid foundation. This included developing comprehensive brand guidelines and a distinct tone of voice to ensure all future communications felt consistent, professional and compassionate.

We helped plan the site map and created engaging, SEO-friendly content for the new website. To ensure the site felt authentic and relatable, we incorporated powerful case studies that highlighted the impact of the charity’s work.

Sustainability was a key part of our approach. Rather than just handing over a finished product, we wanted to empower the CDDFT team.

We implemented bespoke branded templates and provided hands-on training, giving staff the confidence and tools to continue creating high-quality, on-brand content in-house.

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Stick delivered

  • Brand guidelines. Creating a visual and verbal framework for the charity who had an already existing brand identity.
  • Tone of voice development. Defining how the charity speaks to its community.
  • Website content strategy. Planning and writing all copy for the new site.
  • Case study creation: Telling the stories of those the charity supports.
  • Staff training & templates. Implementing branded assets and training for long-term self-sufficiency.
  • Stakeholder engagement. Ensuring key messages reached the local community effectively.

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