When most people think of SEO, they think of meta tags, keyword research, well-planned and well-written optimised copy and landing pages – this is not off-page SEO, all of this content is published on your own domain and is what we call the on page SEO.
While these steps are crucial for your SEO, they focus only on your own website, which is no longer enough to ensure your business ranks well and appears in AI overviews. As part of your overall SEO strategy, you should also be considering your off-page SEO.
Search engines and now increasingly powerful AI models like ChatGPT and Gemini, don't just rely on what you say about your brand. They listen to what the world says about it too.
Your online brand reputation is a web of off-page SEO mentions, links and authoritative references from third-party sites. This digital footprint is how platforms understand your level of trust, credibility, expertise and relevance.
Out simply, your reputation is very much based on where your brand appears, other than on your own website.
At Stick, we’ve recognised the importance of this shift. That’s why we’re significantly expanding our off-page SEO and digital presence services, designed to help you command authority beyond your own website.
Off-page SEO Checklist
Here is a breakdown of the specific strategies we use to build your off-page SEO:
Earned editorial (guest posts)
Guest blogging is a great tactic for earning high-quality backlinks, but our approach prioritises originality. We don't churn out generic content. We write insightful, unique pieces that are accepted by relevant, high-authority publications. This doesn't just help create Domain Authority; it builds topical relevance by associating your brand name with expert content in your field.
Sponsored thought leadership
Sometimes, you need to ensure your key message lands in a specific, high-profile place.
Sponsored content gives you editorial control and a guaranteed placement on reputable websites. This is critical not only for brand visibility but also for ensuring your specialised expert knowledge is ‘discoverable’ by AI tools that are increasingly referencing trusted publications.
Hero content
You can't just publish great content and hope for the best. Our hero content creation helps you to output truly valuable assets - think original data studies, whitepapers, industry guides or interactive tools.
Not only will this be valuable onsite, we then pair this content with a strategic outreach campaign, physically pitching this valuable resource to targeted industry publications to earn high-value organic placements.
Hero content can also help to generate new leads or list growth for email marketing – by providing a downloadable piece of content or a guide in exchange for an email address.
Trusted citations & directory integrity
Consistency is credible. For local SEO and overall brand validation, it’s vital that your business listings are accurate and consistent across trusted directories. It’s surprising how many businesses don’t check and maximise directory listings from Google Business Listing too.
Our team identifies the relevant directories in your industry, managing the submission, verification and ongoing updates of your business data.
Off-page SEO Strategy
The off-page SEO steps mentioned here aren't separate tactics; they are all components of a singular, modern strategy: establishing your brand authority across the entire digital ecosystem.
If you’re ready to look beyond your on page SEO and explore a strategic approach off-page SEO, building external authority, thought leadership and AI search presence, let’s talk.
Drop us a line, we can chat about how this applies to your business.