Case Study: ADM Pressings

Website design, digital marketing support and trade show appearances

Stick Marketing has delivered a new website, tradeshow support and is providing digital marketing support for ADM Pressings Ltd, a leading provider of precision engineered metal pressings and fabrication for the automotive sector.

A market leader in the automotive sector

Established in 1956, ADM Pressings is a market leader in welding, metal pressing and fabrication for the automotive sector, providing Tier One and OEM clients with precision-engineered value-added manufacturing solutions.

Occupying an impressive 305,000 sq foot factory in Newcastle, ADM is committed to delivering quality product innovation and development, and recently invested in the latest robotic MIG cell technology to increase output, improve quality and create new opportunities.

A chance to shine

With two major tradeshows on the horizon, ADM had the opportunity to showcase its services on a world stage.

The problem was that their current digital marketing and website design did not reflect the serious capabilities of the business or show off their true potential online.

It was time to get professional marketing support. This is where Stick Marketing came in…

Back to branding basics

Using ADM’s existing logo as a starting point, we defined a clear and consistent brand identity to roll out across all online and offline communications.

ADM Pressings' logo suite

A new online presence

Our attention then turned to ADM’s online presence, conducting detailed SEO research and a full review of their digital offering.

Based on our findings, we designed a new website that placed the core services of the business at the centre of their digital presence. This was achieved through:

  • Responsive website design
  • Optimised copywriting and SEO

In order to showcase ADM’s capabilities in an engaging way, we also commissioned video content to be used across their website and social media channels.

Responsive website design for ADM Pressings

Getting trade-show ready

After transforming ADM’s digital presence, it was time to optimise their physical presence at those all-important trade shows.

Coordinating their appearance at both shows, we planned the stand logistics and furniture, designed the graphics, and organised branded uniform and promotional items.

We generated interest through press releases and online promotion via ADM’s social media channels.

Ongoing digital marketing support

The website and trade show support were just the beginning: Stick are thrilled to have been supporting ADM’s digital marketing ever since.

With the aim of enhancing brand awareness among their audience, we create and schedule relevant, timely content on LinkedIn. The commissioned video content ensures that social content is both informative and engaging.

Having identified the need for a strong and consistent SEO, we write regular blogs as part of an ongoing content strategy aimed at improving ADM’s Google rankings.

On a day-to-day basis we manage their website, updating content as and when required, and provide secure hosting with daily backups so ADM knows everything is in safe hands.

The results speak for themselves.

Since launching the new site in April 2022, we have grown the organic traffic to the site: average monthly visits have increased by more than 40%.

What’s more, we have seen improved search engine rankings for important keywords driving even more traffic to the site.

Analysis has found that the improved user experience has increased interactions with the site, with engaging content enticing users to stay on the site for longer.

The simple, mobile-friendly design has also boosted accessibility.

What did ADM have to say?

“I have found Stick Marketing to be very professional and have always delivered quality material. They are always prepared to work with us in delivering exactly what we want, when we want and their attention to detail always goes that extra mile. Well recommended”.

 Nigel Hemming, Business Development Manager, ADM Pressings.