We worked closely with the Bowes Museum team and delivered a comprehensive marketing solution tailored to their specific needs, enabling them to amplify their message and engage visitors more effectively.
Developing a consistent tone of voice
One of the first steps was to ensure consistency across all communication channels. We developed a detailed tone of voice document that outlined the museum's brand personality, communication style and key messaging principles. This was cemented with tone of voice workshops for the marketing team.
These sessions were designed to empowered staff members to apply the guidelines consistently, ensuring all external communications, from social media posts to press releases, resonated with a unified and authentic brand voice.
Empowering through PR training
To help Bowes proactively share its stories and reach new audiences, Stick also provided targeted PR training. This gave the team the skills and confidence to effectively engage with media, craft compelling press releases and identify opportunities to amplify the museum's message.
The training focused on practical techniques for securing positive media coverage and building valuable relationships within the press landscape.
Strategic seasonal marketing planning
To provide a clear roadmap for their marketing efforts, we created a detailed seasonal marketing plan. This structured plan outlined key campaigns, initiatives and content themes aligned with the museum's exhibition schedule and seasonal events.
It offered the team a clear framework for road mapping, ensuring easy visibility of upcoming timelines, events and deliverables, which significantly improved the planning and efficiency in a busy environment with multiple deadlines.
On-brand design with templating
To ensure all visual communications were consistently on-brand and impactful, we worked on developing a suite of templates that matched the museum's existing brand guidelines. These user-friendly templates allowed internal teams to easily and efficiently create fresh designs for various materials, ensuring visual consistency and high-quality output without requiring extensive design expertise.
Redeveloping email newsletters
Recognising the power of direct communication, we undertook a redevelopment of the museum's email newsletters. This involved redesigning layouts for improved engagement and advising on a robust content strategy to ensure newsletters delivered valuable, timely and engaging information to subscribers, driving repeat visits and fostering a loyal community. From raising awareness of events, permanent collections and the importance of supporting the museum as a charity, the email newsletters are valuable channel of communication.
Impactful graphic design
Beyond digital, we provided comprehensive graphic design services for essential promotional materials, including leaflets, posters and banners. Each design was crafted to be visually compelling and on-brand, effectively communicating key messages and attracting attention in various physical spaces.
Website improvement project
A significant part of the work involved a website improvement project.
This initiative saw a complete overhaul of the website's navigation, which was redesigned to enhance user experience on both desktop and mobile devices.
We undertook a thorough update of the website's content to more clearly and compellingly communicate the exciting and diverse offering the museum has for its visitors, making it easier for potential guests to discover and plan their visit.
If would like to discuss how Stick can help you with your museum with marketing, web design, branding and digital marketing, get in touch for a no obligation chat.