Our work / Brand identity for Durham Business Group

The brief

As long-standing members of Durham Business Club, Stick Marketing agency was thrilled when the group asked for our graphic design help with their brand identity, including their sub brands and the overarching Durham Business Group brand.

Celebrating 40 years of service, they wanted their new identity to reflect the group’s key characteristics: Durham - Networking - Business - Professionals.

The new branding on display at Durham Business Group's offices

The solution

Being a local marketing agency, we took inspiration from the heart of Durham - specifically Durham Cathedral.

Incorporating the cathedral’s famous Rose Window into the graphic design, we created a logo design that symbolises both a wheel always moving forward and people around a table, networking.

Stick Marketing agency recently unveiled new building signage featuring the redesigned logo, together with new marketing materials and stationery.

The business club's brand identity under development
The brand identity crosses into all areas of the business group's portfolio

Stick delivered

  • Brand identity
  • Graphic design

Stick Marketing are a valuable member of Durham Business Club, and when we made the decision to rebrand Durham Business Group after 10 years, I knew I could trust in the professionalism and expertise of Sarah and her team.

During the process of design, Sarah fully immersed herself into the values of our business, full of enthusiasm and creative flair, allowing Stick to create a winning concept.

Thank you for your patience, it was a real pleasure to see our ideas brought to life, and were so proud to unveil it together at a celebration event. A perfect way to mark our 40th year!

Alison Gittins, CEO of Durham Business Group

Durham Cathedral's Rose Window was the inspiration behind Durham Business Club's new brand identity
A bold logo was designed for Durham Business Club to create strong brand identity
Durham Business Group's strong brand identity delivered by Stick Marketing

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