Stick spent time on site with the marketing team, getting to know their processes, marketing approach and brand. The first step in marketing support was to develop a comprehensive tone of voice document that outlined the museum's brand personality, communication style, and key messaging principles. This was complemented by interactive tone of voice workshops for the internal team.
To help the museum proactively share its stories and reach new audiences, we provided targeted PR training and worked with the team to refine the content of their press releases.
A detailed seasonal marketing plan was created, which outlined key campaigns, initiatives and content themes aligned with the museum's exhibition schedule and seasonal events.
We redeveloped the digital marketing content, including a refresh of the email marketing, creating branded graphic templates and a full audit and improvement project of the museum's website.
Key pieces of graphic design were delivered to give the museum a suite of material to launch key exhibitions and events.
