Our work / Marketing support for The Bowes Museum

The Bowes Museum

The brief

County Durham Art Gallery, The Bowes Museum required comprehensive marketing support to streamline communications activity, refine marketing messaging and strengthen their brand identity.  
 
We worked closely with the internal marketing team to develop a cohesive strategy that more effectively communicates the museum's unique value, attracts a broader audience and enhances engagement with its target demographics. 

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The solution

Stick spent time on site with the marketing team, getting to know their processes, marketing approach and brand. The first step in marketing support was to develop a comprehensive tone of voice document that outlined the museum's brand personality, communication style, and key messaging principles. This was complemented by interactive tone of voice workshops for the internal team.

To help the museum proactively share its stories and reach new audiences, we provided targeted PR training and worked with the team to refine the content of their press releases. 

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Editorial content and design for a Bowes Museum newspaper supplement

A detailed seasonal marketing plan was created, which outlined key campaigns, initiatives and content themes aligned with the museum's exhibition schedule and seasonal events.  

We redeveloped the digital marketing content, including a refresh of the email marketing, creating branded graphic templates and a full audit and improvement project of the museum's website.

Key pieces of graphic design were delivered to give the museum a suite of material to launch key exhibitions and events.

Ongoing support has included adhoc PR, editorial content and design projects.

Stick delivered

  • Analysis of marketing activity
  • Recommendations for improvements
  • Tone of voice guidelines
  • PR & tone of voice workshops
  • PR and distribution
  • Canva training
  • Template design inline with brand identity
  • Graphic design of marketing material
  • Website audit
  • Website improvement project
  • Print content and design
  • Copywriting
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Bowes-Tone-Of-Voice
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