Our work / Responsive web design for a Northeast IFA

Wood Kirkbride IFA

The brief

Northeast-based Wood Kirkbride is a long-established Independent Financial Advisor (IFA) with a reputation for excellence. However, their online presence didn’t reflect their heritage or expertise. They lacked a mobile-friendly website and a cohesive digital identity, making it difficult to engage with a modern audience.

The primary goal was to raise the profile of the brand across the Northeast, ensuring they stood out in a competitive financial landscape while remaining accessible to both long-standing and prospective clients.

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The solution

We began by working closely with the team at Wood Kirkbride to define a professional and trustworthy tone of voice. To ensure the new site was more than just a digital brochure, we conducted in-depth keyword research and developed a content strategy tailored to their target audience.

While the client had an existing logo, we took their visual identity to the next level by developing a comprehensive brand language. This included a new colour palette, custom iconography and a professional image library. We then designed and built a responsive website that showcases their full breadth of financial services.

Stick Marketing also provided full copywriting services, seamlessly blending technical expertise with approachable language.

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Stick delivered

  • Brand evolution: we developed a refined visual identity including custom icons and an eye catching colour palette.
  • Strategic SEO: we undertook keyword research and content planning to boost visibility in the North East.
  • Responsive web design: Stick created a professional, mobile friendly website built for modern user experiences.
  • Copywriting: Expertly crafted content that establishes authority and trust.
  • Conversion focused: Streamlined navigation and clear calls-to-action, allowing clients to easily discover services and book appointments.

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