Our work / Shopify ecommerce website for French & Wilder

French & Wilder

The brief

French & Wilder sell a wonderful range of décor, homeware, fashion and gift items inspired by French culture. We were delighted when they approached us for an eCommerce Shopify website in 2025.

This magnifique boutique has gone from strength to strength since its launch in 2017 – with a beautiful shop thriving in Hexham, Northumberland.

After the success of its physical store, F&W wanted to replicate its sophisticated, continental charm with a Shopify ecommerce website, finding a wider market for its gorgeous French-inspired products. A great next step for an established business looking to reach new customers.

A new shopify eCommerce website challenge? It's a “oui” from us!

The solution

Using our Shopify know-how, we developed an eCommerce store that showcased F&W’s wonderful range, allowing shoppers to browse products by category and easily order online.

To make sure potential customers could find them online, we did a deep dive into all things homeware, fashion and French to come up with a selection of target keywords.

We then use our SEO research to write engaging product description and blog posts that search engines will love, and will also fully immerse customers in the world of French & Wilder.

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Stick delivered

  • SEO: In-depth research into the optimum keywords to target when we created French & Wilder's website content.
  • Website copywriting: Researching and writing engaging and SEO-rich content to appeal to both search engines and humans alike
  • Shopify website design: As Shopify Partners, we know how to get the best out of the world's leading ecommerce platform.

“

Sarah and the team have done an excellent job of getting our French & Wilder website up and running. They've provided excellent support and assistance with SEO, Google Ads set and so on.

I'm delighted with their work and would wholeheartedly recommend them to others.

Michael Barker, French & Wilder

”

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