If you're looking to boost your online presence and attract more customers to your business in Durham, then professional SEO services are essential.
Friendly SEO Agency in Durham – we’ll help you drive traffic
By working with an experienced SEO agency or consultant in Durham, you can improve your website's visibility, attract more visitors, and increase your chances of converting those visitors into paying customers.
What is SEO and why is it important?
SEO, or Search Engine Optimisation, is the process of optimising your website to rank higher on search engine results pages, such as Google, Bing, and Yahoo.
National and local SEO services in Durham
Whether you're looking to rank higher for local search terms or target a national audience, optimising for search can help you achieve your goals.
Local SEO focuses on improving your website's visibility for people using local search terms. For example: "plumber in Durham" or "coffee shop near me." Local SEO strategies we can help you with include creating and improving your Google Business listing, securing mentions in reputable local business directories, and getting local backlinks.
If your goal is to get national traffic, we will work with you to optimise your website to work well in relation to broader search terms – these are keywords that are not location specific. This involves writing and publishing high-quality and useful written and video content to help you outperform your competition as well as looking for opportunities to build backlinks to your site.
SEO vs advertising – which is better?
Both SEO and advertising form part of your marketing strategy. These two approaches work together to raise visibility for your brand and business. SEO is what is known as a pull strategy – naturally pulling potential customers and clients towards your business when they are searching online by optimising your website for certain keywords and making sure there are good backlinks in place.
Digital advertising on the other hand is a push strategy – it allows you to put your message in front of your target audience or potential customer without them searching for it. Your SEO work can be used to compliment and inform your digital advertising. Digital ads work best when the quality of the landing page content is high, reflecting what potential customers are looking for.
Both SEO and advertising are important strategies to grow your online presence. You can speak to us about reaching people through digital advertising to compliment your organic traffic.
How does SEO work?
Search engine optimisation has three strands:
- On-site (also known as content marketing)
- Off-site (also known as backlink building or digital PR)
Technical SEO focuses on the technical aspects of a website. This is how well the site performs on accessibility and user-friendliness for both search engines and users. It includes aspects such as site structure, page speed, mobile-friendliness, and crawlability. Good technical SEO helps search engines to easily crawl and index your website's content.
On-site SEO focuses on your content and page structure. On-site work includes optimising on-page element like page titles, descriptions, and header tags. It also involves creating high-quality, original, and informative content that answers the questions your customers are asking.
Off-site SEO encompasses all off-site and outreach activities to improve your site’s search engine rankings. This includes building high-quality backlinks from reputable sources, creating and sharing social media content, and establishing a strong online presence through good quality business directories and other channels like YouTube.
These three elements work together to improve your website's visibility and rankings in search engine results. By working to improve all three, we can help you attract more qulity traffic, and ultimately drive more sales.
Experienced SEO consultants - search engine optimisation for your website
At Stick Marketing, we offer a range of professional SEO services, including keyword research, on-page optimisation, link building, and more. We have a proven track record of success in helping businesses in Durham and beyond to get found online.
Get in touch – let us help you with your internet marketing
To get started with SEO and internet marketing for your business, we offer a free consultation to discuss your goals and how we can help you achieve them. Contact us today to learn more about our SEO services and to schedule your free consultation.