Top 5 tips for your email marketing strategy

Make new customers while keeping your old ones engaged with the right strategy for your business

When it comes to email marketing, you could be forgiven for thinking it’s a bit old school - especially when compared to the eye-catching antics of social media!

However, with over 4 billion email users globally, your email marketing strategy remains as important as ever and should be a central part of your digital marketing offering.

With this in mind, here are our top 5 tips for getting your email marketing strategy tip top:

Optimise for mobile

Mobiles are now an integral part of how we run our lives and businesses: in 2021, mobile clients accounted for 41.6% of email opens. It makes sense, then, to optimise your email marketing for mobile devices and tablets.

Stick Marketing can make sure your emails are perfect for reading on the go. We are up to date with all of the latest optimisation techniques and best practise.

We will get your email marketing looking smashing on devices big and small: get in touch today.

Build your email marketing list

The dodgy days of buying in client lists are (thankfully) over, so businesses and marketers have to get creative to entice customers to sign up to their email marketing campaigns.

Making it quick and easy to subscribe is crucial. Placing your email sign-up form in a prominent place on your website is a simple way to catch the eye. Similarly, including email sign up as a one-click option as part of your online check out process allows users to easily sign up.

Incentivising sign up is also something to consider, with many businesses offering customers discounts on their first purchase if you subscribe to their newsletter.

Every business is different, so Stick Marketing will identify the most effective ways for you to give your email marketing list a boost.

Know your audience

Whilst it is important to grow your audience, it is also vital that you know it too.

There are loads of great email marketing platforms out there and each one provides valuable insights into your audience and how they are engaging with you, such as click throughs, purchase history and email opens.

This data allows you to tailor your email marketing with personalised content, segment your email list, manage unsubscribes and so much more.

We are whizzes with email marketing tools and analytics so if you need a hand with your mailing list, give Stick Marketing a call!

Get your content sorted

Once you know who you’re writing to, you need to think about your content. In a busy inbox, it is important to make your email marketing campaigns stand out: snappy subject lines, eye-catching images and distinct calls to action all help to grab the attention of your audience.

Your overall content strategy is also a factor if you want to keep your audience engaged. Emails should be purposeful, relevant and timely, so always keep in mind what they signed up for.

Here at Stick Marketing we love a good email, so we can make sure yours tick all the boxes. Whether it’s strategy, design or content you need, we are here to help.

Get automated

Sending customers an automatic welcome email when they join your website or a thank-you email when they make a purchase is a unique way of communicating with someone who is already engaged with your business.

Messaging can be streamlined and targeted and because the whole process is automated, you can effectively forget about it after setting it up. Win-win!

Stick Marketing can assess your online customer journey and identify the most effective opportunities for automated email marketing campaigns. Get your email marketing inbox ready: contact Stick Marketing today.